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Pakistani Startup News

» Turn Them into Loyal Customers, the Pring Way

If you think bombarding consumers with one way push messages will get their attention, you’re right. But it’s not the kind of attention that will bring you sales. In fact, it will probably repulse them. Instead of driving them away, do it the right way with Pring, and watch how potential customers convert into loyal fans.

 

Intrigued? Find out more by visiting www.pringit.com/business

To set up your business with Pring email us at custdev@pringit.com

» It’s Time to go Mobile: Pring 101 Classrooms

Pring 101 Classrooms

Mobile marketing in Pakistan has taken off, and Pring is at the reigns.  The team has held Pring 101 Classroom sessions in Lahore and Karachi, attended by agencies and corporate marketing teams to learn how to do mobile marketing right.

Digitial agency Bramerz were the very first attendees of the session. Prior to the Classroom, Bramerz had only occasionally used mobile as a part of their campaigns. Most recently, the agency used Pring for the first time during Nestle Fruita Vital’s sponsoring of the theatrical play ‘Aangan Terha’.

The session with Bramer, presented by Pring’s energetic Customer Development team, Junaid Malik and Faisal Jamshed, was so interactive, that the hours went by unnoticed, lasting longer than we had initially planned. But the insights we received from the agency were as valuable as those we were presenting to the team.

“Until Pring came into the picture, mobile marketing has been cost-prohibitive, ‘ said Aftab Ameer, Client Services executive at Bramerz.  Secondly, clients are typically not very comfortable with this form of communication. For them it is still considered ‘commonplace’. Brands want to stay digital and on the so-called ‘cool’ side of things. We have tried to make them see otherwise, but at the end of the day we have to do what the client wants.”

Aftab added, “Clients only have a basic understanding of SMS marketing. They think it is all about getting a random message from a number and consumers are going to perceive it as spam. But in actuality, getting consumers into the fold of that experience, engaging with them (on mobile) is something they will be interested to learn.”

The late afternoon session was attended by the team from Leisure Club, Kayseria, and Team Aventures, the group that handles international apparel brands including Accessorize, Next, Debenhams, and Monsoon.

Pring 101 Classrooms kick off

Team A Ventures was eager to quickly move on to Pring 102, the next level of sessions that we’ll hold in the near future. But the group was of the view that Pring was the best match for the types of clientele that they had. TAV’s Afifa Hussain said she saw Pring with their brands as a good business relationship, now and in the future.

That’s a wrap of Day 1, but don’t go anywhere! Stay tuned as Day 2 of the Classrooms has Coca Cola’s marketing team getting a sip of Pring!

 

 

Posted by Ghalia Baig Mirza

» Measuring Which Medium Works

Advertise smartly with Pring

How can you tell which advertising medium is most effective in getting a reaction from consumers? For the first time, you can measure exactly which medium catches the most attention. Whether it’s print, television, billboards, on- ground activation, or roadside streamers, Pring can tell you where you should allocate your ad spending more than others.

 

» Spammers Beware!

Say NO to Spam

Marketing can, at times, be a ‘monkey-see-monkey-do’ practice. Come up with an innovative idea and the industry is ready to follow suit. But if the success of an ad campaign or a marketing shenanigan can apply to one product from the other then dangers and warnings apply too, and so do the law suits.

Back in April 2010,  famous pizza chain Papa John’s, allegedly sent out around 500,000 unwanted messages to an unsuspecting audience. The messages offered pizza deals and promotions for the brand. This resulted in a class-action action law suit which is now expected to set the US food chain back by $250 million. Papa John’s quickly ended involvement with its provider ONTIME4U text program when the incident occurred back in 2010. The plaintiffs now seek up to $500 for each SMS sent but could be awarded up to $1500 if jury rules that Papa John’s willfully broke the law. ONTIME4U, the SMS provider stands as a co-defendant in this case. The Telephone Consumer Protection Act of 1991 bars companies from sending advertisements via text messages without a consumer first opting into the service. This means bulk messaging is a big no-no unless the customers are willing participants.

 

Now on to Exhibit Pakistan. At the end of last year, the Pakistan Telecom Association banned all masking services in Pakistan. In fact, any shortcodes that will be allowed to continue operations require two functionalities:

  1. The option for the recipient to reply back
  2. The ability to opt out from these messages at any given time

At Pring, privacy of the user is our top priority. Using various checks and protocols we ensure that no subscriber on the Pring community is spammed or bombarded with unnecessary messages. In fact we can proudly state that from our user-base of over 5 million, not a single individual is a spamming victim but a willful participant. Unless a consumer willingly opts in for updates from a brand’s various check-in points he does not receive any messages from our social media platform.

The checks do not end there. We limit our clients from making more than 3 updates in a week and more than one update in a day. So even if a consumer has opted in to talk to a brand, his experience is still ensured to be anything but noisy. However there still maybe some time before the brands catch up to the finesse of using the enigma that is mobile marketing.

 

Posted by Sheikh Omer Zaheer

» Pring in the Spotlight at PAS Awards 2013!

PAS Awards 2013

It’s time to brush off your best tuxedo and take those Manolos out of their protective glass case! It’s award night for all advertisers across the country, the third annual event held by the Pakistan Advertiser’s Society.

If communication is the one word that can defines advertising, then Pring, being this event’s official social media platform, is the mouthpiece. Pring has been building up the thrill to the awards by connecting the advertisers’ circle of Pakistan, and the networking is set to continue throughout the big night. At the red carpet tomorrow evening, the Pring Wall will be your shout out to the entire industry. Guests can declare their picks and pans, who’ll go home with an award, and what they thought of the overall set up. Anyone arriving at the event will be able to see who’s already present and get connected with them right there and then. You will also be able to find out your exact table through your Pring mobile app.

The Pring Wall will be streaming a live feed of the goings-on. Reporters and journalists outside the main hall will be getting updates on what’s happening inside.

Pakistan Advertisers Society has been continuously recognizing the industry’s achievements and setting standards. The awards celebrate and pay tribute to the most effective communications ad campaigns in Pakistan and reiterate ‘creativity, idea and strategy that works’. We’re proud to be associated with PAS and their efforts and we’re supporting them through what we do best.

It happens on Friday, April 26, 2013, at 8 PM. And, need we remind you to bring your mobile phone with you?

 

Posted by Ghalia Baig Mirza

» Ariel Captures Hearts with ‘Maa’ Campaign on Pring

Ariel Maa on Pring from Pring on Vimeo.

Ariel was welcomed into the homes of tens of thousands of people, as they opened their heart out in response to the ‘Maa’ campaign. With Pring, the brand had a chance to get closer to fans and television audience than ever before, interacting with them one-on-one and creating a strong and lasting relationship.

» Warda Lawn Uses Pring to Sharpen Its Focus on Customers

Warda cracks the code using Pring

In social media, what is the worth of any follower? Is it measured by the buzz he generates for your brand amongst friends? Is it the perception he creates as a brand advocate? Or is he valued for the sales he generates between himself and his peers? If your business has a presence on social media, you probably struggle to assign weight to each of these qualities. But what if you can get the best of both worlds?

With Pring, a follower is not just a fan but an actual customer. With up to 80% of follower acquisition happening in stores in real time, you are not just connecting with random individuals but with people who actually walked into your stores at some point and very likely bought something. So you know they are an indispensable asset. By using Pring’s location driven check-in points, you can tag each outlet separately. Then with just a simple SMS, the follower can connect with you right there and then. Not only is your fan base growing, but you know exactly how well each store is doing.

Warda took this task quite seriously. By setting daily goals for its sales staff, the brand used Pring to acquire over a 150 new followers on the platform in a week. Is that really a large number, you might ask? It really is. These are 150 real customers in just one week that you are now in constant contact over a touch of a button. They are now ready for hands on updates and promotions from the brand. Warda now has 9,769 followers on Pring.  Since these are your actual customers, you know for sure they cannot wait to hear from you till their next visit. So the next time you’re counting followers, just remember that it’s more than just a numbers game.

 

Posted by Sheikh Omer Zaheer

» Pring Makes Concert Events a Roaring Success!

Keep it rocking at concerts!

Event + Pring = Overnight Talk of Town

» The Doctor Will Text You Now: How Pring is Changing the Healthcare Industry

CLL blog image1

As a citizen of Pakistan, you would be overwhelmed to learn that the ratio of patients to doctors in this country is 1,681 patients to one doctor. Throw in the sky-high consultation fees, lack of qualified doctors, and exorbitant prices of medicines, and it’s no surprise that healthcare usually takes a backseat.

But what if a qualified doctor could give you one-on-one private medical consultation, free of cost, and sitting thousands of miles away? Pring is leading a breakthrough in the healthcare industry. The way doctors approach the thousands of patients they are responsible for is getting more personal because of Pring.

Chughtai’s Lab has always gone one step further than just being a lab testing facility. The team at CLL works hard to be trusted as a source of knowledge to its hundreds of thousands of followers on Pring. Using this social platform, CLL held a live question and answer session with its followers. Pringers were invited to text in their health queries and uncertainties to be answered by Dr. A.S. Chughtai himself, CEO of Chughtai’s Lahore Lab. People inquired about minor troubles of the body such as stress aches, to serious issues such as the symptoms of cancer. Mobile users sent in their questions from wherever they were, not hindered by the need to find internet access, while their questions remained private.

The team will refine the sessions to be more focused, with specialists answering Pringers’ questions on a particular subject.

It’s time people’s health came first and not just brushed under the carpet because of lack of facilities. Pring is on its way to getting the best healthcare to every citizen of Pakistan.

 

Posted by Ghalia Baig Mirza

» Pring Powers Mass Innovation at Start-Up Weekend

startup weekend 3

Startup Weekend is a worldwide event that celebrates innovation, solves real world problems and brings together the best tech minds in the community. By the end of the event, every team launches a new startup in just 54 hours. At this year’s Startup Weekend Lahore, we made available our super simple SMS API that empowered developers to create apps for anyone with a simple mobile phone that had just SMS capabilities.

Nash explains Raven at LUMS

From the outset, we wanted our API to be dead-simple and understandable to developers with a minimum learning curve. The best way to do this would be through using technologies that developers are already familiar with. So, we’ve taken the radical notion that in order to make SMS applications, you simply design your app in HTML and Raven automatically converts this into an SMS experience. This makes use of your already existing knowledge of how to build web apps and takes away the hassle of figuring out how to integrate SMS and focus on what makes your app unique.

The best part? Raven API is free to use. We’re a strong believer in empowering builders and innovators and this is our contribution to the fledgling mobile economy.

Students at the Startup Weekend

In the 54-hour Startup event, teams of entrepreneurs, designers, marketers, technologists and programmers, worked to build technological solutions to existing problems.  Projects centered on healthcare, social accountability, charity, business-to-business contacts and the agricultural sector. Many teams were enthusiastic about incorporating this API as part of their projects, since the majority of the population does not have smartphones or internet access.

Throughout the event, we had an on-site team that coached startups on using our API, tutoring teams and in general helping them create powerful mobile applications for the public.

DSC_0143

We’re very proud of the outcome: more than a third of the 22 teams used Raven including the winner of P@SHA’s Social Innovation Award:  Short Answering Machine. Many of the participating teams will be developing their product further, keeping Raven API as their core SMS connectivity module.  It will be up to the ingenuity of students or entrepreneurs to use Raven and change the way we live and work.

Interested in using Raven? Drop us an email at raven@pringit.com

 

Posted by Mohammad Ali

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